Once you receive your email from Go City London Explorer Pass you can print out paper tickets, use the QR code on your phone or download the Go City app. At the attraction just show your pass to enter!
Your passes will be activated at your first attraction and your 60 days will start from then.
Some attractions do need you to book first so make sure you check the attraction page to see if you need to make a reservation before you arrive. You can book these attractions up to 7 days before you go.